原标题：Intel and AREA15 Bring Experiential Retail to Life in Las Vegas英特尔和AREA 15将体验零售业带入拉斯维加斯的生活
NEW YORK--(BUSINESS WIRE)--What’s New:Today, Intel announced a collaboration with AREA15, one of the first purpose-built experiential retail and entertainment complexes. To thrive in the digital age, traditional retailers and malls face a reinvent-or-die reality. AREA15 is tackling this issue by offering live events, immersive experiences and activations, and monumental art installations, employing ground-breaking technology and much more for the retail environment.
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Opening in April 2020, the AREA15 property in Las Vegas will include a flexible platform where Intel innovation will play an integral role. (Credit: The Vox Agency)
“Today, only top retailers can afford to explore and implement experiential design in their stores. We believe immersive, authentically engaging and inspiring experiences in retail are not only possible, but should be accessible for all. Ecosystem collaboration is in Intel’s DNA. AREA15 will help provide scalable, world-class experiential retail solutions for retailers and brands of all sizes.”– Joe Jensen, Intel vice president and general manager of the Retail, Banking, Hospitality and Education Division
Why It’s Important:Research shows that 81 percent of Generation Z prefer to shop in stores, and 73 percent like to discover new products in stores. This offers the opportunity to transform how a new generation of consumers chooses to interact with brands. Retailers and brands can’t afford to miss out on engaging this demographic, which is on track to become the largest generation of consumers by 2020 — responsible for $29 billion to $143 billion in direct spending.
The rise of the “experience economy,” fueled by rapid shifts in technology-enabled design and culture, has resulted in the business-critical need to understand customers — not only Gen Z — and use that data to design a real-time personal experience.
Intel’s Role:The alliance will initially focus on immersive experiential retail design with the launch of the Intel© Experience Incubation Hub, a multiuse venue for innovation and collaboration. It will allow retail ecosystem partners — from creatives to technologists — to test new design concepts and leading-edge technologies.
Opening in April, the AREA15 property in Las Vegas aims to be the gravitational center for the new experience economy, building a flexible platform where Intel innovation will play an integral role. AREA15’s technical and physical infrastructure will be modular, allowing for innovations coming out of the Experience Incubation Hub to be easily tested for proof of concept and scalability — within AREA15 and beyond — in a variety of forms, from pop-ups to short-term engagements to more permanent installations.
Early collaborators and experiences featured in the Experience Incubation Hub include Artist TRAV, Papinee, Pressure Point Creative, ThenWhat Inc. and Variant.
“AREA15 is a radical reimagining of retail, where visitors can expect to be authentically engaged and inspired in an otherworldly setting,” said Winston Fisher, CEO of AREA15 and partner in Fisher Brothers. “Experience design cannot be separated from technology — it is essential that the two are intertwined and co-developed. That’s where our collaboration with Intel comes in. Together, we’re raising the standard of experience design, and developing best practices for combining technology, art and commerce in exciting, unexpected ways.”
More Context:Intel at 2020 NRF: Intel Gives Retail the Edge
About Intel
Intel (NASDAQ: INTC), a leader in the semiconductor industry, is shaping the data-centric future with computing and communications technology that is the foundation of the world’s innovations. The company’s engineering expertise is helping address the world’s greatest challenges as well as helping secure, power and connect billions of devices and the infrastructure of the smart, connected world – from the cloud to the network to the edge and everything in between. Find more information about Intel at newsroom.intel.com and intel.com.
© Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.
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Michelle Newburgh 408-250-9874 michelle.b.newburgh@intel.com
Source: Intel Corporation
纽约--(商业线路)--新情况：今天，英特尔宣布与AREA 15合作，这是最早建立的体验式零售和娱乐综合体之一。为了在数字时代蓬勃发展，传统的零售商和购物中心面临着一个全新的现实。AREA 15正在通过提供现场活动、身临其境的体验和活动，以及具有里程碑意义的艺术装置来解决这一问题，采用了突破性的技术，并为零售环境提供了更多的服务。
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这座位于拉斯维加斯的AREA 15酒店将于2020年4月开业，届时将有一个灵活的平台，英特尔的创新将在其中扮演不可或缺的角色。(贷记：Vox机构)
“今天，只有顶级零售商才有能力在商店里探索和实施体验式设计。我们相信，身临其境，真正吸引人的和鼓舞人心的零售经验不仅是可能的，而且应该为所有人提供。生态系统合作是英特尔的DNA。AREA 15将帮助为各种规模的零售商和品牌提供可扩展的、世界级的体验性零售解决方案。“--英特尔零售、银行、酒店和教育部门副总裁兼总经理乔·詹森(JoeJensen)
为什么这很重要：研究表明，81%的Z代人更喜欢在商店购物，73%的人喜欢在商店里发现新产品。这为改变新一代消费者选择与品牌互动的方式提供了机会。零售商和品牌不能错过这一群体的参与，到2020年，这一群体有望成为最大的消费者--直接支出将达到290亿至1430亿美元。
“体验经济”的兴起，得益于技术支持的设计和文化的快速转变，导致了商业上对客户的迫切需求--而不仅仅是Z一代--并利用这些数据来设计一种实时的个人体验。
英特尔的作用：随着英特尔(Intel)体验孵化中心的推出，该联盟最初将专注于沉浸式体验零售设计，这是一个多用途的创新与合作场所。它将允许零售生态系统合作伙伴--从创意人员到技术人员--测试新的设计理念和先进技术。
位于拉斯维加斯的AREA 15酒店将于今年4月开业，其目标是成为新体验经济的重心，打造一个灵活的平台，让英特尔创新发挥不可或缺的作用。AREA 15的技术和物理基础设施将是模块化的，使经验孵化中心的创新能够很容易地在AREA 15内部和以后以各种形式测试概念和可伸缩性，从弹出式到短期接触到更永久的安装。
经验孵化中心的早期合作者和经验包括艺术家培训，帕皮尼，压力点创意，ThenWho公司。和变体。
AREA 15的首席执行官、费希尔兄弟(Fisher Brothers)合伙人温斯顿·费希尔(云斯顿·费舍尔)说：“AREA 15是对零售业的一次彻底的重新设想，游客可以期望在一个超凡脱俗的环境中真正参与和激励。”“经验设计与技术是分不开的--两者必须相互交织，共同发展。这就是我们与英特尔合作的地方。我们共同提高了体验设计的标准，并以令人兴奋和意想不到的方式开发了技术、艺术和商业相结合的最佳实践。“
更多背景：英特尔在2020年NRF：英特尔给零售边缘
关于英特尔
英特尔(NASDAQ：INTC)，半导体行业的领导者，正在利用计算机和通信技术塑造以数据为中心的未来，这是世界创新的基础。该公司的工程专业知识正在帮助应对世界上最大的挑战，并帮助实现数十亿台设备的安全、供电和连接，以及智能、互联世界的基础设施--从云到网络，到边缘，以及两者之间的一切。欲了解更多关于英特尔的信息，请访问新闻编辑室.Intel.com和Intel.com。
(英特尔公司)。英特尔、英特尔标志和其他英特尔商标是英特尔公司或其子公司的商标。其他名称和品牌可能被称为他人的财产。
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米歇尔·纽堡408-250-9874 michelle.b.newburg@Intel.com
资料来源：英特尔公司
