卷首语
9变中取胜
Win in the Change
专题
14营销戛纳本刊记者 刘 星
Market the Cannes Festival.
16戛纳广告节 成功营销的典范本刊记者 刘 星
The Cannes International Advertising Festival, a Successful
Marketing Model.
18创意，也需要经营劳双恩
Idea Creation Also Needs Management.
19营销全球创意的平台项建中
The Cannes International Advertising Festival, a Platform for
Global Idea Creation to Go Up.
22谁是真正的“狮子王”？本刊记者 刘 星
Who Is the Real King Lion?
24戛纳获奖作品展示项建中
A Presentation of Award-winning Works of the 52th Cannes
International Advertising Festival.
54实力: 中国广告与戛纳对话本刊记者 刘 星
Strength: a Dialogue between China's Advertising and the
Cannes International Advertising Festival.
56更简单、更直接、更娱乐本刊记者 刘 星
Still Simpler, More Direct and More Entertaining.
59站在今天的戛纳
Being at the Cannes Festival.
59让世界了解中国更多徐 楠
Let the World Learn More about China.
59娱乐戛纳黄 伟 李浩瀚
Enjoy the Cannes Festival.
60同在戛纳李振中
Be Together with the Cannes Festival.
60欧洲户外广告的底蕴是文化刘宏姝
Culture Is the Details of Out-door Advertising in Europe.
61格调越来越高，感动越来越少陈国宏
The Style Is Getting More and More Elegant while Moving Is Less and Less.
特别关注
62分众传媒登陆纳斯达克本刊特约记者 述 时
Mass Media Are Landing at the NASDAQ.
设计星座
66伦敦的视觉盛宴(三)詹 凯 臧迎春
A Vision Banquet of London.
新锐访谈
68龚友诚: 广告好与差之析本刊记者 陆 斌
Gong Youcheng: Good and Bad of Advertising.
网络行销专刊
74聚焦网络广告代理本刊记者 刘 星
Focus on Agency of Internet Advertising.
75苏同: 网络代理，自有一套
Su Tong: Be Expert at Internet Agency.
77王宏鹏: 成功是一个多面体
Wang Hongpeng: Success Is a Polyhedron.
79李斌: 一个网络广告人的另类发现
Li Bin: A Different Discovery by an Internet Adman.
81李伟: 凡事皆有可能
Li Wei: Everything Is Possible.
83张灵燕: 开拓网络营销的整合之道
Zhang Lingyan: an Agency Way When Internet Wave Rising.
86给品牌最持久的生命力
Give Brands an Everlasting Life.
消费者态度
90化妆品广告: 让我如何相信你？
Cosmetic Advertisements: How Can You Enable Us to Trust You?
未来媒介传播
94十运会收视意愿调查与广告价值分析央视市场研究公司
A Survey of the Will to Watch TV and an Analysis of Value of Commercials.
广告人物
98袁志业: 先胜而后战本刊记者 刘 星
Yuan Zhiye: Win First and Fight Later.
总监手记
102生活着 创意着杨 杰
Live and Create.
新人心语
104每天进步一点点马 睿
Make a Bit Progress Every Day.
市场观察
1052005全球华人广告教育论坛落幕本刊记者 陆 斌
The 2005 Global Chinese Seminar of Advertising Education Closed.
106汽车业多品牌时代的终结？李一峰
An End of Multi-Brand Age of Automobile?
109医药广告在台湾曹珊珊
Medicine Advertising in Taiwan.
111电视房产广告文案的语言技巧许凌虹
Language Skills of Advertising Copywriting in TV Commercials
of House Property.
113中国广告人的乐章
Rhythm of Chinese Ad-people.
114户外广告急需“渠道整合”本刊记者 张 俊
Out-door Advertising Urgently Needs“Channel Integration”.
论坛
116行业学会当自律陈善宝 姚莉萍
Trade Associations Should Self-regulate Themselves.
理事单位报道
117划分新类别 获得解释权虞中炜
Get the Right of Explanation by Determining New Categories.
118心是魅力之源唐爱慧
Heart Is the Source of Charm.
资讯专刊 119
非常时评 135
编读互动 136
