1月26日,全球领先的品牌估值与咨询机构Brand Finance发布了《2021年全球品牌价值500强报告》,苹果、亚马逊、谷歌位列前三。
排名 |
品牌 |
品牌价值(百万美元) |
1 |
Apple |
263374.7 |
2 |
Amazon |
254187.58 |
3 |
Google |
191214.84 |
4 |
Microsoft |
140435.35 |
5 |
Samsung Group |
102623 |
6 |
Walmart |
93185.28 |
7 |
Facebook |
81476.37 |
8 |
ICBC |
72788.38 |
9 |
Verizon |
68889.5 |
10 |
WeChat |
67901.98 |
11 |
China Construction Bank |
59649.12 |
12 |
Toyota |
59479 |
13 |
Mercedes-Benz |
58225 |
14 |
Tencent |
56432.39 |
15 |
Huawei |
55395.83 |
16 |
State Grid |
55202.86 |
17 |
Ping An |
54579 |
18 |
Taobao |
53335.29 |
19 |
Agricultural Bank Of China |
53134.09 |
20 |
Home Depot |
52917.39 |
21 |
AT&T |
51372.34 |
22 |
Disney |
51244.01 |
23 |
Deutsche Telekom |
51107.03 |
24 |
Tmall |
49178.92 |
25 |
Bank of China |
48689.28 |
26 |
Volkswagen |
47020 |
27 |
Moutai |
45333.22 |
28 |
Shell |
42156.08 |
29 |
BMW |
40447.11 |
30 |
Alibaba.com |
39155.52 |
31 |
Starbucks |
38440.12 |
32 |
China Mobile |
37558.89 |
33 |
Saudi Aramco |
37478.64 |
34 |
Mitsubishi Group |
36296.92 |
35 |
Marlboro |
35572 |
36 |
Porsche |
34325.53 |
37 |
NTT Group |
34238 |
38 |
McDonald‘s |
33838.36 |
39 |
Coca-Cola |
33165.95 |
40 |
Bank of America |
32787.35 |
41 |
Citi |
32199.99 |
42 |
Tesla |
31985.9 |
43 |
Intel |
31817.2 |
44 |
Wells Fargo |
31804.69 |
45 |
PetroChina |
31414.63 |
46 |
Honda |
31366 |
47 |
Nike |
30443.02 |
48 |
CSCEC |
30383.3 |
49 |
Lowe‘s |
30376.09 |
50 |
UPS |
30055.96 |
51 |
Costco |
28887.9 |
52 |
Chase |
28849.24 |
53 |
IBM |
27428 |
54 |
UnitedHealthcare |
27308.02 |
55 |
CVS |
26942.29 |
56 |
Deloitte |
26661.77 |
57 |
VISA |
26507.84 |
58 |
Sinopec |
26397.98 |
59 |
Oracle |
26156.75 |
60 |
accenture |
26028.06 |
61 |
Wuliangye |
25768.07 |
62 |
Xfinity |
25226.81 |
63 |
Instagram |
25073.11 |
64 |
Netflix |
24943.42 |
65 |
Sumitomo Group |
24122.19 |
66 |
JP Morgan |
23565.13 |
67 |
American Express |
23558.79 |
68 |
JD.com |
23539.49 |
69 |
FedEx |
23538.64 |
70 |
Hyundai Group |
23092.43 |
71 |
Ford |
22676 |
72 |
China Life |
22578 |
73 |
Mitsui |
22495.82 |
74 |
PWC |
22231.61 |
75 |
Spectrum |
21423.61 |
76 |
BP |
21366.68 |
77 |
TATA Group |
21283.1 |
78 |
SK Group |
21115.26 |
79 |
China Merchants Bank |
21043.7 |
80 |
Target |
20685.19 |
81 |
Siemens Group |
20646 |
82 |
Uber |
20477.9 |
83 |
EY |
20287.4 |
84 |
Allianz |
20203.93 |
85 |
Evergrande |
20188.86 |
86 |
Cisco |
20122.38 |
87 |
Country Garden |
19490.22 |
88 |
Nestle |
19427.99 |
89 |
Vodafone |
19252.35 |
90 |
Mastercard |
19117.21 |
91 |
Orange |
19091.87 |
92 |
LG Group |
18519.05 |
93 |
Dell Technologies |
18427 |
94 |
Bosch |
18380.74 |
95 |
Pepsi |
18365.05 |
96 |
Total |
18122.48 |
97 |
General Electric |
18028.43 |
98 |
SAP |
17991.5 |
99 |
IKEA |
17977.19 |
100 |
Volvo |
17750 |
101 |
Axa |
|
102 |
YouTube |
|
103 |
Audi |
|
104 |
Vanke |
|
105 |
HSBC |
|
106 |
PayPal |
|
107 |
Nissan |
|
108 |
Walgreens |
|
109 |
Hitachi |
|
110 |
TD |
|
111 |
Chevron |
|
112 |
CRCC |
|
113 |
Anthem |
|
114 |
RBC |
|
115 |
Sony |
|
116 |
Bank of Communications |
|
117 |
GUCCI |
|
118 |
Aldi |
|
119 |
CPIC |
|
120 |
KFC |
|
121 |
Shanghai Pudong Development Bank |
|
122 |
CRECG |
|
123 |
Louis Vuitton |
|
124 |
au |
|
125 |
China CITIC Bank |
|
126 |
Adidas |
|
127 |
Santander |
|
128 |
AIA |
|
129 |
NetEase |
|
130 |
Goldman Sachs |
|
131 |
Chevrolet |
|
132 |
Boeing |
|
133 |
Postal Savings Bank |
|
134 |
ExxonMobil |
|
135 |
Humana |
|
136 |
China Telecom |
|
137 |
Chanel |
|
138 |
Salesforce |
|
139 |
ZARA |
|
140 |
UNIQLO |
|
141 |
Capital One |
|
142 |
SoftBank |
|
143 |
China Minsheng Bank |
|
144 |
Optum |
|
145 |
BNP Paribas |
|
146 |
H&M |
|
147 |
TSMC |
|
148 |
KPMG |
|
149 |
MUFG |
|
150 |
Industrial Bank |
|
151 |
Cartier |
|
152 |
Petronas |
|
153 |
Enel |
|
154 |
JR |
|
155 |
Adobe |
|
156 |
Herm猫s |
|
157 |
Universal |
|
158 |
Lidl |
|
159 |
Greenland |
|
160 |
Longfor Properties |
|
161 |
GEICO |
|
162 |
Sam‘s Club |
|
163 |
ADNOC |
|
164 |
Johnson & Johnson |
|
165 |
Lockheed Martin |
|
166 |
China Everbright Bank |
|
167 |
L‘Or茅al |
|
168 |
Warner Bros |
|
169 |
Tesco |
|
170 |
ING |
|
171 |
Renault |
|
172 |
Sephora |
|
173 |
Panasonic |
|
174 |
Midea |
|
175 |
China Resources Land |
|
176 |
Dollar General |
|
177 |
Yili |
|
178 |
DHL |
|
179 |
Morgan Stanley |
|
180 |
Sber |
|
181 |
Nokia |
|
182 |
ENGIE |
|
183 |
Yahoo! Group |
|
184 |
Xiaomi |
|
185 |
Medtronic |
|
186 |
China Overseas Land & Invest |
|
187 |
EDF |
|
188 |
Ferrari |
|
189 |
STC |
|
190 |
Purina |
|
191 |
Airbus |
|
192 |
7-Eleven |
|
193 |
Poly Real Estate |
|
194 |
BMO |
|
195 |
Scotiabank |
|
196 |
Barclays |
|
197 |
Sky |
|
198 |
Woolworths |
|
199 |
Progressive |
|
200 |
Equinor |
201 |
Lexus |
|
202 |
PICC |
|
203 |
Japan Post Holdings |
|
204 |
S&P Global |
|
205 |
UBS |
|
206 |
LIC |
|
207 |
Gree |
|
208 |
Etisalat |
|
209 |
Eni |
|
210 |
NBC |
|
211 |
HP |
|
212 |
Infosys |
|
213 |
U.S. Bank |
|
214 |
eBay |
|
215 |
Metlife |
|
216 |
Brookfield |
|
217 |
Power China |
|
218 |
LinkedIn |
|
219 |
E.Leclerc |
|
220 |
booking.com |
|
221 |
Canon |
|
222 |
Danone |
|
223 |
Carrefour |
|
224 |
Subway |
|
225 |
Subaru |
|
226 |
Red Bull |
|
227 |
Reliance |
|
228 |
ESPN |
|
229 |
Nvidia |
|
230 |
Publix |
|
231 |
Cognizant |
|
232 |
Truist |
|
233 |
3M |
|
234 |
HCA |
|
235 |
Vinci |
|
236 |
Travelers |
|
237 |
Rolex |
|
238 |
China Unicom |
|
239 |
Caterpillar |
|
240 |
John Deere |
|
241 |
Movistar |
|
242 |
Dior |
|
243 |
Haier |
|
244 |
DBS |
|
245 |
Baidu |
|
246 |
Rakuten |
|
247 |
Zurich |
|
248 |
Roche |
|
249 |
Marubeni |
|
250 |
BBVA |
|
251 |
Fox |
|
252 |
BNSF |
|
253 |
Hilton |
|
254 |
Generali Group |
|
255 |
Rabobank |
|
256 |
Gillette |
|
257 |
Union Pacific |
|
258 |
Philips |
|
259 |
Sunac |
|
260 |
Intesa Sanpaolo |
|
261 |
BASF |
|
262 |
Chubb |
|
263 |
Bell |
|
264 |
Merrill |
|
265 |
Meituan |
|
266 |
Canada Life |
|
267 |
Pall Mall |
|
268 |
Yanghe |
|
269 |
CNBM |
|
270 |
SF Express |
|
271 |
Luzhou Laojiao |
|
272 |
Northrop Grumman |
|
273 |
Cigna |
|
274 |
Telenor |
|
275 |
CIBC |
|
276 |
Land Rover |
|
277 |
L&M |
|
278 |
Allstate |
|
279 |
Michelin |
|
280 |
VMWARE |
|
281 |
Aviva |
|
282 |
Telstra |
|
283 |
Nippon Life Insurance |
|
284 |
Sherwin-Williams |
|
285 |
Bridgestone |
|
286 |
PNC |
|
287 |
CNOOC |
|
288 |
Pampers |
|
289 |
CRRC |
|
290 |
Capgemini |
|
291 |
Playstation |
|
292 |
Enterprise |
|
293 |
Kellogg‘s |
|
294 |
3 |
|
295 |
HDFC Bank |
|
296 |
Aetna |
|
297 |
Lay‘s |
|
298 |
Commonwealth Bank |
|
299 |
Broadcom |
|
300 |
TJ Maxx |
301 |
Asda |
|
302 |
Mizuho Financial Group |
|
303 |
Kroger |
|
304 |
Gazprom |
|
305 |
Daiwa House |
|
306 |
Honeywell |
|
307 |
Activision Blizzard |
|
308 |
Tyson |
|
309 |
MCC |
|
310 |
Credit Suisse |
|
311 |
Telus |
|
312 |
Thermo Fisher Scientific |
|
313 |
Best Buy |
|
314 |
Youku |
|
315 |
Raytheon Technologies |
|
316 |
Poste Italiane |
|
317 |
Nivea |
|
318 |
Fubon Financial |
|
319 |
Hikvision |
|
320 |
El Corte Ingl茅s |
|
321 |
QNB |
|
322 |
Domino‘s Pizza |
|
323 |
Airtel |
|
324 |
20th Television |
|
325 |
Viettel |
|
326 |
Standard Chartered |
|
327 |
TIM |
|
328 |
KEPCO |
|
329 |
Nescaf茅 |
|
330 |
Bouygues |
|
331 |
Circle K |
|
332 |
CBS |
|
333 |
ABC |
|
334 |
State Bank of India |
|
335 |
Corona |
|
336 |
Qualcomm |
|
337 |
Taco Bell |
|
338 |
Delta |
|
339 |
BT |
|
340 |
Valero |
|
341 |
Dunkin‘ |
|
342 |
Guerlain |
|
343 |
Est茅e Lauder |
|
344 |
Heineken |
|
345 |
FIS |
|
346 |
AutoZone |
|
347 |
Coles |
|
348 |
HPE |
|
349 |
BAE Systems |
|
350 |
Spotify |
|
351 |
Discover |
|
352 |
Pemex |
|
353 |
HCL |
|
354 |
Fresenius |
|
355 |
O2 |
|
356 |
Jeep |
|
357 |
Nintendo |
|
358 |
China Post |
|
359 |
Xbox |
|
360 |
Lukoil |
|
361 |
Whole Foods |
|
362 |
Tiffany & Co. |
|
363 |
CFLD |
|
364 |
SFR |
|
365 |
CJ Group |
|
366 |
Lego |
|
367 |
Unicharm Corp |
|
368 |
Mahindra Group |
|
369 |
Munich Re |
|
370 |
Suning |
|
371 |
Tokio Marine |
|
372 |
American Airlines |
|
373 |
Lenovo |
|
374 |
CCCC |
|
375 |
Chow Tai Fook |
|
376 |
Swisscom |
|
377 |
PTT |
|
378 |
Pantene |
|
379 |
Kia |
|
380 |
McKinsey |
|
381 |
Carmax |
|
382 |
Iberdrola |
|
383 |
Pizza Hut |
|
384 |
Manulife |
|
385 |
Dove |
|
386 |
Soci茅t茅 G茅n茅rale |
|
387 |
Banco Ita煤 |
|
388 |
Hua Xia Bank |
|
389 |
Cr茅dit Mutuel |
|
390 |
ADP |
|
391 |
Wrigley |
|
392 |
Shinhan Financial Group |
|
393 |
Sysco |
|
394 |
General Dynamics |
|
395 |
Clinique |
|
396 |
United Airlines |
|
397 |
Prudential (US) |
|
398 |
BHP |
|
399 |
AbbVie |
|
400 |
Applied Materials |
401 |
McKesson |
|
402 |
Lloyds Bank |
|
403 |
Centene Corporation |
|
404 |
Swiss Re |
|
405 |
Monster |
|
406 |
Cr茅dit Agricole |
|
407 |
NatWest |
|
408 |
Jio |
|
409 |
Budweiser |
|
410 |
Mengniu |
|
411 |
Mercadona |
|
412 |
Centurylink |
|
413 |
E.ON |
|
414 |
ABB |
|
415 |
Zalando |
|
416 |
COACH |
|
417 |
Micron Technology |
|
418 |
Hyatt |
|
419 |
KB Financial Group |
|
420 |
Rogers |
|
421 |
Emirates |
|
422 |
Claro |
|
423 |
Danaher |
|
424 |
The North Face |
|
425 |
Express Scripts |
|
426 |
ANZ |
|
427 |
Daikin |
|
428 |
Texas Instruments |
|
429 |
Conch |
|
430 |
Ross Dress For Less |
|
431 |
OCBC Bank |
|
432 |
Tide |
|
433 |
BD |
|
434 |
Geely |
|
435 |
AIG |
|
436 |
Haidilao |
|
437 |
BUICK |
|
438 |
Sprite |
|
439 |
Bloomberg |
|
440 |
New China Life (NCL) |
|
441 |
Saint-Gobain |
|
442 |
Bayer |
|
443 |
McLane |
|
444 |
SiriusXM |
|
445 |
Cardinal Health |
|
446 |
Marshalls |
|
447 |
BOE |
|
448 |
Electronic Arts |
|
449 |
Telia |
|
450 |
Indian Oil |
|
451 |
BNY Mellon |
|
452 |
AmerisourceBergen |
|
453 |
Aflac |
|
454 |
Safran |
|
455 |
LENNAR |
|
456 |
Servicenow |
|
457 |
Wipro |
|
458 |
GS Group |
|
459 |
Blackrock |
|
460 |
McCain |
|
461 |
Sodexo |
|
462 |
Yonghui Superstores |
|
463 |
CNP Assurances |
|
464 |
China Re |
|
465 |
Cadillac |
|
466 |
China Taiping |
|
467 |
Anta |
|
468 |
Logan |
|
469 |
Emerson Electric |
|
470 |
Gatorade |
|
471 |
Victoria‘s Secret |
|
472 |
La Poste |
|
473 |
Bristol-Myers Squibb |
|
474 |
Sainsbury‘s |
|
475 |
BDO Global |
|
476 |
Merck & Co |
|
477 |
ASML |
|
478 |
Nordea |
|
479 |
Garnier |
|
480 |
Canadian National Railway |
|
481 |
Huggies |
|
482 |
D.R. Horton |
|
483 |
Fujitsu Group |
|
484 |
Abbott |
|
485 |
Tim Hortons |
|
486 |
Maersk |
|
487 |
Gujing Gong Jiu |
|
488 |
HBO |
|
489 |
Bank of Beijing |
|
490 |
Cummins |
|
491 |
Omega |
|
492 |
Banco do Brasil |
|
493 |
Victoria |
|
494 |
Pfizer |
|
495 |
SABIC |
|
496 |
Head & Shoulders |
|
497 |
Sompo Japan Nipponkoa |
|
498 |
UOB |
|
499 |
Edeka |
|
500 |
MSCI |
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