“骂醒恋爱脑”“情感树洞”“好运喷雾”“爱因斯坦的脑子”……这些虚拟商品（virtual products），你听说过吗？
如今，越来越重视“情绪价值”，关注心理健康的年轻人，热衷于在网络上购买“情绪”。
打开电商平台，可以看到花费几分钱、几块钱就能购买的“情绪产品”越来越多。有些看似无厘头，却有着不低的销量。
Nowadays, a growing number of young people who value emotional enrichment and prioritize mental well-being are enthusiastically purchasing "emotions" online.
This trend has led to the emergence of a variety of "emotional virtual products" that can be bought for just a few cents or a couple of yuan. It has even become a new side hustle for the younger generation.
“骂醒恋爱脑”
分手？感情困扰？买一份“骂醒恋爱脑”，便会有陌生人来担任“聊天搭子”，对你晓之以情、动之以理。
A chat support service is thriving in China, catering to people who are so fixated on romance that they have lost the ability to have a rational perspective on their relationships.
据澎湃新闻报道，在今年热映电影《消失的她》上映后，帮人“摘除”恋爱脑，成为了一门越来越火的生意。据电商在线报道，一些提供此项服务的网店，月收入可达六七万元。
The condition, which has become known as "love brain", has given rise to numerous online shops offering “chatting” companions who will "wake up" a person suffering from it.
According to E-commerce Online news site, some online outlets earn up to 70,000 yuan a month from providing the service.
“每一件情绪产品背后都代表着一份温暖的治愈。” 专门做“骂醒恋爱脑”服务的电商老板姜楠说。
“我们的产品服务就是告诉年轻人不要内耗，树立起积极乐观的生活态度。”生意火热时，姜楠的店铺要服务上百名消费者，月收入能达到1万元左右。大部分“开导员”是在校大学生和社会兼职人员。
在姜楠看来，当下年轻人面对越来越多的学习、工作和生活压力，很容易产生一些负面情绪，随之而来的是他们对心理疏解、心理健康问题的高关注度，再加上年轻人更习惯匿名性的网络社交方式，才催生出了这门生意。
另据澎湃新闻报道，另一位电商老板小陆介绍，“骂醒恋爱脑”服务的销量能占到整个店铺的50%。客户群体一般是集中在20-25岁的年轻人，女生偏多，占到98%。
不过，小陆认为，“能够主动找过来的都不算重度恋爱脑，还有自我觉醒意识，想要走出来。”
A woman, surnamed Lu, whose online shop offers the chatting companion service, said the demand for help dealing with "love brain" is surging and accounts for half of her business.
"Most of my customers are aged between 20 and 25, and 98 percent are women," Lu said."But I should say they are not yet deeply affected by a serious love brain. They are still aware that they need to rid themselves of the condition. They hope to come out of their love fixation."
“云监工”
学习时总容易走神、拖延？
为了解决这些问题，有年轻人购买“云监工”，专门雇人来提醒自己学习上进。
据中国青年报报道，今年暑假，22岁的王晓宇拥有了一间自己专属的“虚拟自习室”。在这里，他可以选择与上百名同龄人同步学习，也可以选择与学习监督员视频连线，进行一对一的学习监督。
“你需要温柔模式还是严格模式”“论文怎么样了”“到阅读的时间了”“滴滴滴，检查手机使用情况”……每进行一个小任务，学习监督员都会通过语音或文字的方式进行检查。如果因为偷懒、睡觉、玩手机没能完成任务，还会被监督员“骂醒”。
According to China Youth Daily, 22-year-old Wang Xiaoyu gained access to his own exclusive "virtual study room" this summer. Here, he can choose to study with hundreds of people of his age or opt for one-on-one study supervision through video calls.
"Do you need gentle reminders or strict ones?" "How's your paper coming along?" "It's time for some reading now." For each small task undertaken, the study supervisor assesses the progress through voice or text messages. If tasks aren't completed due to laziness, sleeping, or gaming, the supervisor will give a "wake-up scolding".
“我计划大三下学期考研，但是暑期在家难免会有拖延和偷懒的情况，所以就在淘宝找了一位‘云监工’监督我的学习情况，逐渐克服自己懒散的毛病。”王晓宇表示，“对于自律能力差的人来说，当你想要开小差时，学习伙伴或者监督员就会及时上线，仿佛有一种被人拽了一把的感觉，会突然很有动力。”
"For those lacking self-discipline, when you're about to slack off, study partners or supervisors will come online promptly. It's like being pulled back on track by someone else, suddenly igniting a burst of motivation," Wang explained.
“树洞”
Emo了？不少人选择到网上购买“树洞倾听”服务，花钱找人在线陪唠嗑、陪吐槽、排忧疏导。
Feeling emotional？Many young people are opting to purchase "confidential listening" services online. They spend money to have someone chat with them, let off steam, and provide emotional support.
“当自己情绪崩溃时，真的不想让任何人知道自己所处的窘境，独自哭泣又很孤单，就想到了花钱找人陪我一会儿。”20岁的刘琳购买过很多次“树洞”，她觉得，这更像是一种“自救”。
“面对学习、情感和生活多方面的难题，有时候不想给身边的人带来负面情绪，有时候又觉得道理都懂，就只是想发泄下情绪，我的初衷就是找个人说说话，能够允许我哭一会儿。”
"When I'm emotionally overwhelmed, I really don't want anyone to know the predicament I'm in. Crying alone feels incredibly lonely. So, I thought about spending money to have someone accompany me for a while," said 20-year-old Liu Lin, who has used this service several times. She feels that it's more like a form of self-rescue.
"Faced with difficulties in various aspects like studying, emotions, and life, sometimes I don't want to burden those around me with my negative feelings. Other times, I just want to vent my emotions. My initial intention is to find someone to talk to, someone who would allow me to cry for a while," Liu shared.
“爱因斯坦的脑子”“好运喷雾”
“幸运+1”、“智商+1”、“工作offer+1”……
除了疗愈型的虚拟产品，网上还出现了一些“精神寄托”、“转运锦鲤”类的虚拟产品，年轻人纷纷下单“加buff”。
比如，一件叫做“爱因斯坦的脑子”的虚拟产品，近期登上了淘宝热搜。
点开一件“爱因斯坦的脑子”商品，可见价值0.5元的“爱因斯坦的脑子”，已售出超3万单。
至于这件虚拟商品究竟是什么？从商品提问区网友的回答里就能大概明了：似乎不少人都是考试前买个心理安慰。
Aside from healing-oriented virtual products, there are also virtual products that serve as merely spiritual consolation, and young people are eagerly placing orders to add buffs.
For example, a virtual product titled "Einstein's Brain" became a hot search on Taobao recently. Priced at 0.5 yuan, the product has already been sold more than 30,000 times.
As for what exactly this product is, it seems that many people are buying it just to make themselves feels better before exams.
此外，这类“转运锦鲤”式的虚拟产品，还有“好运喷雾”等，也都销量不低。
购买情绪产品，专家提醒
据中国青年报报道，一位心理学专家认为，“树洞”等虚拟商品，确实能为一些年轻人提供陪伴、缓解焦虑、提供积极的心理暗示。
不过，对于虚拟产品的“生产”，也有专家提醒，类似“树洞”这类产品标准化和产品力需要长期的运营。“比如说树洞产品不能像开盲盒，遇到什么样的‘开导员’完全拼人品。”刘琳的运气不错，她遇到过文学专业学生、心理学专业学生以及一个从事心理咨询工作多年的大姐姐。
“但是要特别提醒大家，一定要注意辨别树洞的真实性，千万不要过度暴露个人信息，不要轻易转账，也不要随意线下见面。”专家说。
人民日报评论文章指出，情感需要安抚，心灵渴望疗愈。互联网情绪产品的本质，正是现实世界发现情绪、挖掘情绪、满足情绪、治愈情绪的投射。
花样百出的“情绪产品”，让一个人的精神内耗变成几个人“一起想办法”的情绪开导，不失为快节奏、高强度的生活之余，人们抚慰身心、愉悦自我、加油充电的一种尝试、一种探索。
只不过，情绪产品归根结底只是自我调节的一种手段，或许并非解决问题的根本办法。
比如，“叫早服务”看似能督促早起，但战胜惰性的还得是自律；“好运喷雾”或许能带来强烈的心理暗示，可是现实生活中的好运要靠实打实的努力才行；高情商教程能让人学会只言片语，但真正高效的交流方式更在于日久见人心……
购买情绪产品，或许能作用一时。但能不能克服“心灵的感冒”，关键要看能否“继续转化”，以更强大的内心、更从容的姿态，去迎接新的一天。
来源：21世纪英文报 中国青年报 人民日报评论 澎湃新闻 南华早报
