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《人世间》火爆“出圈”!国产剧真情讲述中国故事

媒体滚动 2022.03.20 07:00

TV Series Lifelong Journey wrapped up the season on March 1. But its business journey does not end. The U.S.-based Walt Disney has purchased its publishing right for outside China and begun adaption before airtime. In the meantime, local blockbusters Wind from Luoyang, Reset, and Dance of the Phoenix are also greeting foreign households now, having established an unprecedented oversea presence of Chinese soap operas.

3月1日,电视剧《人世间》迎来了大结局,其版权输出也传来好消息,华特迪士尼公司购买了《人世间》海外发行权。目前,迪士尼正积极推进该剧在海外落地。与此同时,电视剧《风起洛阳》《开端》《且听风鸣》也实现了“走出去”。中国国产电视剧“走出去”成绩斐然。

Lifelong Journey, based on a long novel of Liang Xiaosheng, elaborates - from a multitude of angles, positions and levels - the massive changes of the Chinese society and ups and downs of people's life during the past 50 years, by following the life of three brothers/sisters surnamed Zhou of a northeastern city. In 2019, the original novel won the 10th Mao Dun Literature Award. Once it went on air on CCTV 1 and iQiYi on January 28, it became an instant hit and soon earned a raft of accolades, among them, top rating at CCTV 1 in the past five years, frequent appearances on Weibo trending list, ultra-high 8.1 score at Douban, 400 million views.

据了解,《人世间》是梁晓声创作的长篇小说,以东北某市周家三兄妹的生活轨迹为脉络,多角度、多方位、多层次地描写了中国社会50年的巨大变迁和百姓生活的跌宕起伏。2019年,小说《人世间》获第十届茅盾文学奖。电视剧《人世间》于今年1月28日起在中央电视台综合频道(CCTV-1)和爱奇艺播出,引发收视热潮。这部现实题材电视剧创下CCTV-1近5年收视新高、多次登上微博热搜榜、斩获8.1分的豆瓣高分、累计超4亿受众观看。

According to Li Lu, director of Lifelong Journey, Walt Disney pre-ordered the exclusive publishing right for oversea markets one month after the start of its mere production. Li added, Walt Disney's buying intention is to afford oversea viewers a chance to see what changes happened in China in the past 50 years and how the changes happened.

电视剧《人世间》导演李路介绍,这部剧开机1个月以后,迪士尼就预购了这部剧的海外独家发行权。李路表示,迪士尼购买这部剧,是希望海外观众通过这部剧来看中国社会近50年来发生了什么样的变化,这些变化是怎样发生的。

In addition to Lifelong Journey, Wind from Luoyang, Reset, and Dance of the Phoenix have also found their buyers with the first two landing in the Republic of Korea and the latter one shown in Japan.

除了《人世间》之外,电视剧《风起洛阳》《开端》《且听风鸣》也走向海外,韩国购买了《风起洛阳》和《开端》的播出版权,日本购买了《且听风鸣》的播出版权。

In the recent years, with the overall growth of China and its cultural soft power, China is approaching the center of the world, who is becoming increasingly curious about the evolution and changes of the Chinese society. The viewing public overseas desires to know the current, real China and the life of its people.

近年来,伴随中国综合国力的增强和文化软实力的提升,中国日益走向世界舞台的中央,中国社会的发展变迁逐渐吸引了世界各国的目光,认知当下中国,了解中国社会的发展面貌和中国人民的生活状态成为海外公众的期待。

TV series is one of the avenues and windows to present the current China. But there is no other way to get a nod from oversea viewers but to let them see the creators' international vision and sophisticated contents. "I told my staff that each image, each script and each play shall carry international vision. Disney's purchase of Lifelong Journey's copyright means profoundly for us. The least we could do is to shoot everything with an international vision and international story-telling angle," Li believes that the so-called international vision means top-shelf quality and telling an ordinary story in a genuine fashion. "Your story-telling shall be vivid, close to people's hearts, have a fluffy, real-life touch. The whole world runs the same love, hate, feeling, revenge. This the authenticity and credibility we are seeking."

电视剧无疑是展现当下中国的一个途径和窗口,而要获得国外公众的认可,电视剧创作者必须具有国际视野,内容要走心。“我跟剧组人员说,我们要使每一个镜头、每一句台词、每一场戏都带有国际视野。迪士尼购买《人世间》版权一定有很深远的意义,最起码要从国际视野、国际表述角度把好拍摄这一关。”在李路看来,所谓的国际视野就是电视剧品质要是一流的,讲述的故事平实而真实,“你的故事讲得生动,贴近人心,有毛茸茸的生活质感,全世界的爱恨情仇都是一样的,这是我们要追求的真实可信。”李路说。

Local TV creators as him use their heart, feeling and energy to tell Chinese stories right, spread Chinese voices, show a real, three-dimensional, multifaceted China to the world and earned recognition of oversea viewers. We are looking forward to seeing more quality shows that record, depict and celebrate the new era.   (by Hou Wei)

中国电视剧创作者用心、用情、用力讲好中国故事,传播中国声音,向世界展示真实、立体、全面的中国,获得海外观众的认可。期待更多的记录新时代、书写新时代、讴歌新时代的精品剧不断涌现。(本报记者  侯伟)

(文章来源:中国知识产权报)

(责任编辑:吕可珂 编辑:邵京京 审校:崔静思)

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